Introduction: The Fast Food Analogy

When you go to McDonald’s and order a classic Big Mac and Fries, you know that you’re getting something fast and relatively inexpensive. It does the job you need it to do, in spite of its obvious lack in nutritional value.

The Fine Dining Experience

But when you go out somewhere nice and need to go somewhere with a better reputation, perhaps to celebrate an important milestone, you may opt to go to a fancy restaurant. At this restaurant, you order their signature slow-cooked beef wagyu burger. Immediately, you notice the difference in quality. It’s been cooked in far better conditions, it was served to you in immaculate presentation, and when you left the restaurant, you felt full.

The Core Ingredients: Not So Different?

Despite this, the base ingredients of both burgers are the same, aren’t they? 2 buns, beef patty, onions, lettuce, signature sauces served with a side of fries or the like. However, one of these is a far superior product. Because the quality of the ingredients that made the product stand out!

The Hair Care Parralel

So, what does this have to do with hair again? This isn’t unlike consumers choosing a hair product. In this day and age, consumers are incredibly ‘ingredient conscious’ and think that if two shampoos of different value share more than 50% of the ingredients, then they must simply be the same product with the same performance.

The Importance of Quality in Hair Products

When considering your next hair product, whether it be shampoo or for styling, remember that the ingredients inside the product aren’t always as important as the actual quality the ingredient was sourced from.

Conclusion: Understanding Professional Hair Care

I hope this helps clients understand why professional hair care is important for hair and scalp health, and maybe this has helped a stylist explain the product a bit easier for you!