In this day and age, consumers are incredibly ‘ingredient conscious’ and think that if two shampoos of different value share more than 50% of the ingredients, then they must simply be the same product with the same performance. Introduction: The Fast Food Analogy When you go to McDonald’s and order […]
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Imagine this; you go into your hair service. You tell your stylist that you’re looking for a change. Maybe it’s blonde, or copper. Maybe even pink! You and your stylist are excited. You discuss the process, the maintainance appointments and find a shade in the shade book with references to […]
‘Plex’ treatments refer to an additional service performed with your colour. They come with many different names from many different brands. While they all are made differently, they all have one goal in common. To protect your hair. In salon you will hear me talk about ‘WellaPlex’. This is Wella […]
So you just got your brand new balayage, or you had your highlights refreshed and you ask yourself: “How do I maintain my colour?!” I would recommend following your hairdressers advice that they should have given you. But perhaps you have forgotten, or maybe it wasn’t mentioned. First things first! […]